Privacy Policy

This is the website of Security First Financial, a division of Primary Residential Mortgage, Inc.

Our corporate postal address is:
1480 N 2200 W
Salt Lake City, UT 84116

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Our branch postal and physical address is:

63 Inverness Dr E, Suite 250

Englewood, CO 80112

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Primary Residential Mortgage, Inc. can be reached via e-mail at compliance@primeres.com or you can reach them by telephone at 1 (800) 255-2792 opt. 8, then opt. 5.

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Primary Residential Mortgage, Inc. is committed to ensuring your privacy. We respect and protect the privacy of those who use our website. Therefore, we want you to know what information is collected and how it is used.

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Primary Residential Mortgage, Inc. does not share or sell your personal information with outside companies for their promotional use. Please see our Updated Privacy Notice Annual for a full explanation of how we collect, use and share personal information and what steps you can take to limit sharing of your information.

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Because of the financial nature of our business, our websites are not designed to appeal to anyone under the age of 18. Therefore, we do not knowingly attempt to solicit or receive any information from children.

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Information We Collect

If you feel that this site is not following its stated information policy, you may contact us at the above addresses or phone number.

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When you visit this site, we may collect certain types of information from you, such as information you voluntarily provide including your e-mail address, name and address, telephone number, survey information and/or site registrations. We may also collect aggregate information on what pages you access or visit to track trends in the use of our website.

With respect to Ad Servers: We do not partner with or have special relationships with any ad server companies.

 

Protecting the Confidentiality and Security of Your Information

We employ industry recognized security safeguards to help protect the personally identifiable information that you have provided to us from loss, misuse, or unauthorized alteration. Only those persons who need it to perform their job responsibilities are authorized to access your information. We take commercially reasonable precautions to protect your information and limit disclosure by maintaining physical, electronic and procedural safeguards in compliance with Federal Law.

 

Cookies

We may send “cookies” to your computer primarily to enhance your online experience. “Cookies” are text files sent from a Web server and stored on your computer to assist in identifying you as unique customer and store your personal preferences as well as technical information. Cookies can be either stored on your computer until you delete them or last only until you close your browser.

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You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

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HotJar

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We use Hotjar in order to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users' behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the 'about Hotjar' section of Hotjar's support site.

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Google Analytics

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We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Site and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The technologies used by Google Analytics do not gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google's privacy policies. The learn more about Google's partner services and to learn how to opt-out of tracking of analytics by Google, click here.

 

Nevada consumers:

Primary Residential Mortgage, Inc. (PRMI) does not sell personal information of their applicants or borrowers. However, you can submit to us in writing, or phone call, to request “do not sell” my personal information. We will respond to you within 60 days of receiving these requests. Please email us for more information at optout@primeres.com, or call our Corporate Compliance team at 800-255-2792 ex. 1000025

 

Texas Online Marketing Only:

Consumers wishing to file a complaint against a mortgage banker or a licensed mortgage banker residential mortgage loan originator should complete and send a complaint form to the Texas department of savings and mortgage lending, 2601 North Lamar, Suite 201, Austin, Texas 78705. Complaint forms and instructions may be obtained from the department’s website at www.sml.texas.gov. A toll-free consumer hotline is available at 1-877-276-5550.

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The department maintains a recovery fund to make payments of certain actual out-of-pocket damages sustained by borrowers caused by acts of licensed mortgage banker residential mortgage loan originators. A written application for reimbursement from the recovery fund must be filed with and investigated by the department prior to the payment of a claim. For more information about the recovery fund, please consult the department’s website at www.sml.texas.gov.

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Los consumidores que deseen exponer una queja de un prestamista hipotecario o de un representante hipotecario con licencia de préstamos residenciales, deberá completar y enviar su formulario de quejas al Departamento de Ahorros y Préstamos hipotecarios del Estado de Texas, (Texas Department of Savings and Mortgage Lending) 2601 North Lamar, Suite 201, Austin, TX 78705. Los formularios de quejas y las instrucciones de cómo llenarlos, podrán obtenerse en la página de internet de dicho departamento www.sml.texas.gov. La línea telefónica Gratuita para quejas del consumidor está disponible al 1-877-276-5550

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El Departamento de Ahorros y Préstamos Hipotecarios Residenciales de Texas (The Texas Department of Savings and Mortgage Lending) (el Departamento) mantiene un fondo de recuperación monetaria que aplica para ciertos gastos en efectivo en que el consumidor podría incurrir debido a actos ejecutados por el prestamista hipotecario. Una solicitud por escrito deberá llenarse y dirigirse al Fondo Monetario de Recuperación junto con una investigación por parte del Departamento, previa al pago de la demanda. Para más información acerca del cobre de refundo fondo recobrar , por favor consulte en la página de internet del departamento mencionado en www.sml.texas.gov

 

Privacy Notice for California Residents

Effective December 17, 2019 | Last updated on: June 29, 2020

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Download our California Privacy Notice: California Privacy Notice

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This Privacy Notice for California Residents supplements the information contained in Primary Residential Mortgage, Inc.’s (“PRMI”) Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California ("consumers" or "you"). This notice contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, and sale of personal information and of the rights of California residents regarding their personal information.

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While we believe that much of the personal information we collect is exempted under the Gramm-Leach-Bliley Act exemption of the California Consumer Privacy Act of 2018 (“CCPA”), we are adopting this notice to recognize certain rights of consumers under the CCPA. Any terms defined in the CCPA have the same meaning when used in this notice.

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This notice does not apply to employment-related personal information collected from California-based employees, job applicants, contractors, or similar individuals (see PRMI’s Notice to California Employees and Prospective Employees).

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Where noted in this notice, the CCPA temporarily exempts personal information reflecting a written or verbal business-to-business communication ("B2B personal information") from some of its requirements

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Information We Collect

PRMI collects information that identifies, relates to, describes, references is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device ("personal information"). Personal information does not include:

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• Publicly available information from government records.

• Deidentified or aggregated consumer information.

• Information excluded from the CCPA's scope, like:

  • medical information governed by the California Confidentiality of Medical Information Act (CMIA), protected health information collected by a covered entity or business associate governed by the Health Insurance Portability and Accountability Act of 1996 (HIPAA), or clinical trial data;

  • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

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Again, while we believe that much of the personal information we collect is exempted from the CCPA based on the CCPA’s GLBA exemption, we will not be relying on that exemption for purposes of providing the rights discussed herein.

In particular, we may collect the following categories of personal information from our consumers:

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Category Examples:

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A. Identifiers: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.

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B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)): A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, or medical information Some personal information included in this category may overlap with other categories.

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C. Protected classification characteristics under California or federal law: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status.

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D. Commercial information: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories.

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E. Internet or other similar network activity: Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

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F. Geolocation data: Physical location.

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G. Sensory data: Audio, electronic, visual, or similar information.

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H. Professional or employment-related information: Current or past job history or performance evaluations.

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I. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)): Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student identification codes, or student financial information.

PRMI obtains the categories of personal information listed above from the following categories of sources:

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• Directly from you. For example, from forms you complete, applications you submit, or products and services you obtain.

• Indirectly from you. For example, from lead generation companies.

• Service Providers. For example, credit bureaus or credit and verification providers.

• Government entities. For example, from government records.

• Data Analytics Providers. For example, Google Analytics.

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Use of Personal Information

We may use the personal information we collect for one or more of the following purposes:

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• To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request information on obtaining a residential loan or ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to apply for a residential loan, we will use that information to process your application, payment and facilitate loan closing. We may also save your information for legal or regulatory purposes, loan fulfillment, and/or loan servicing.

• To create, maintain, customize, and secure your account with us.

• To process your requests, transactions, and payments and prevent transactional fraud.

• To provide you with support and to respond to your inquiries, including investigating and address your complaints and monitor and improve our responses.

• To provide auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.

• To detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity.

• To debug to identify and repair errors that impair existing intended functionality.

• For short-term, transient use, provided that the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction.

• To perform services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, or providing similar services.

• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

• As described to you when collecting your personal information or as otherwise set forth in the CCPA.

• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of PRMI's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by PRMI about our consumers is among the assets transferred.

• To advertise to you

• To offer employment

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PRMI will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

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Sharing Personal Information

PRMI may disclose your personal information to a third party for a business purpose. PRMI does not sell your personal information. When we disclose personal information for a business purpose, we enter into a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

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The following table identifies the categories of personal information that we disclosed for a business purpose in the 12 months preceding the Effective Date of this notice and, for each category, the category of third parties to whom the personal information was disclosed. We did not sell personal information to third parties in the 12 months preceding the Effective Date of this notice.

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Category A: Data Analytics Providers

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Categories A, B, and H: Service Providers, Investors, Government entities

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Category C: Government entities, Investors

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Category D: Marketing providers

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Category I: Investors, Government entities

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Sales of Personal Information

PRMI does not sell your personal information. PRMI does not knowingly sell the personal information of any minors (those under the age of 16).

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Your Rights and Choices

The CCPA provides consumers with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

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Right to Know

You have the right to request that PRMI disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Right to Know and Deletion Rights), we will disclose to you:

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• The categories of personal information we collected about you.

• The categories of sources for the personal information we collected about you.

• Our business or commercial purpose for collecting or selling that personal information.

• The categories of third parties with whom we share that personal information.

• The specific pieces of personal information we collected about you.

• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:

  • sales, identifying the personal information categories that each category of recipient purchased; and

  • disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

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We do not provide the right to know for B2B personal information.

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Deletion Request Rights

You have the right to request that PRMI delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Right to Know and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

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We may deny your deletion request if a statutory or regulatory exception applies or retaining the information is necessary for us or our service provider(s) to:

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• Complete the transaction for which we collected the personal information, provide a loan or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.

• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).

• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.

• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.

• Comply with a legal obligation.

• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

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We do not provide these deletion rights for B2B personal information.

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Exercising Right to Know and Deletion Rights

To exercise the right to know and deletion rights described above, please submit a verifiable consumer request to us by either:

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• Calling us at 800-255-2792 ext 1000025

• Visiting https://www.primeres.com/ccpa-form.

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Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. After submitting the request, we will require additional information to verify your authority to act on behalf of the California resident.

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You may only make a verifiable consumer request for the right to know twice within a 12-month period. The verifiable consumer request must:

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• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.

• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

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We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

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Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

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Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five calendar (45) days of its receipt. If we require more time (up to 90 calendar days), we will inform you of the reason and extension period in writing.

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If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

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Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable.

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We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

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Personal Information Sales Opt-Out and Opt-In Rights

Consumers have the right to direct a business that sells your personal information to stop selling it and to refrain from doing so in the future.

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PRMI does not sell your personal information and therefore does not have an opt-out process.

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Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

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• Deny you goods or services.

• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

• Provide you a different level or quality of goods or services.

• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

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However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time. We currently do not offer any financial incentives.

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Accessibility

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you wish to access this Privacy Policy in an alternative format, please contact us as described below.

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Contact Information

If you have any questions or comments about this notice, the ways in which PRMI collects and uses your information described below and in the Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

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Phone: 800-255-2792, extension 1000025
Website: https://www.primeres.com/ccpa-form
Postal Address:
Primary Residential Mortgage, Inc.
Attn: Compliance Department
1480 North 2200 West
Salt Lake City, UT 84116

 

Notice to California Employees and Prospective Employees

Effective December 17, 2019 | Last updated on: June 29, 2020

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This Notice to California Employees and Prospective Employees is provided pursuant to the California Consumer Privacy Act of 2018 (“CCPA”) and applies solely to all Primary Residential Mortgage, Inc. (“PRMI” or “we”) employees, job applicants, contractors, or similar individuals who reside in the State of California (collectively, "employees" or "you"). Any terms defined in the CCPA have the same meaning when used in this notice.

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Information We Collect

PRMI collects information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular employee ("personal information"). Personal information does not include:

• Publicly available information from government records.

• Deidentified or aggregated information.

• Information excluded from the CCPA's scope, like:

  • medical information governed by the California Confidentiality of Medical Information Act (CMIA), protected health information collected by a covered entity or business associate governed by the Health Insurance Portability and Accountability Act of 1996 (HIPAA), or clinical trial data;

  • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

In particular, we may collect the following categories of personal information from employees:

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Category Examples:

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A. Identifiers: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.

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B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)): A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, or medical information Some personal information included in this category may overlap with other categories.

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C. Protected classification characteristics under California or federal law: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status.

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D. Commercial information: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories.

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E. Biometric information: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, gait, or other physical patterns, and sleep, health, or exercise data.

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F. Internet or other similar network activity: Browsing history, search history, information on an employee’s interaction with a website, application, or advertisement.

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G. Geolocation data: Physical location.

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H. Sensory data: Audio, electronic, visual, or similar information.

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I. Professional or employment-related information: Current or past job history or performance evaluations.

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J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)): Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student identification codes, or student financial information.

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PRMI obtains the categories of personal information listed above from the following categories of sources:

• Directly from you. For example, from forms you complete.

• Indirectly from you. For example, if you apply through a staffing company or from an advertisement placed on a third-party website.

• Service Providers. For example, credit bureaus or background check providers.

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Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following purposes:

• To consider your employment application.

• To conduct background checks as part of the application process.

• If you are hired, we will use your personal information for all purposes of providing you with employment such as to pay you and provide you with benefits, to comply with federal and state laws (e.g., tax laws),  to prevent the spread of pandemics, like COVID-19, to enroll you in a retirement plan, and to provide you with an email address and login credentials.

• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

• As otherwise set forth in the CCPA.

• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of PRMI's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by PRMI about our employees is among the assets transferred.

PRMI will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

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Accessibility

We are committed to ensuring this notice is accessible to individuals with disabilities. If you wish to access this notice in an alternative format, please contact us using the information provided below.

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Contact Information

If you have any questions or comments about this notice, the ways in which PRMI collects and uses your information described below and in the Privacy Policy, or your choices and rights regarding such use, please do not hesitate to contact us at:

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Phone: 800-255-2792, extension 1000025

Website: https://www.primeres.com/about/careers
Postal Address:
Primary Residential Mortgage, Inc.
Attn: Compliance Department
1480 North 2200 West
Salt Lake City, UT 84116